Why we listen when Apple talks

01/28/2010 | Harvard Business Review online

Apple's new iPad is an example of how a company can create "radical innovations" by telling consumers how they could love and use a product it developed, Roberto Verganti writes. This "contradicts the conventional management wisdom about innovation" that says companies should use consumer input to decide what products to develop, he writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC