3M is launching a $10 million campaign for Post-it notes, encouraging consumers to find creative uses for the product. The Grey New York spots employing the tagline "Go ahead" re-create real-life examples of the "customization" trend, where consumers devise personalized uses for mass-market products. The idea for the campaign came after marketers at 3M discovered an emotional connection to the brand that surprised them.
3M finds emotional stickiness in Grey's Post-it campaign
SmartBrief Job Listings for Media
|Data Center Technician Job||
Time Warner Cable
|San Jose, CA|
|Voice & Data Cabling Technician||
|Cable & Internet Installation Technician||
Aero Communications Inc.
|Field Operations Supervisor||
|Customer Service Representative/Customer Care||