Social media has created plenty of new opportunities for businesses to build buzz, but you need to understand how customers use social media in order to make it a powerful marketing tool, writes Joe Cassara, founder and CEO of You Need My Guy. Fake online reviews can complicate the process, and customers won't necessarily search for your business on social sites, he notes. "For the most part, you still have to establish word of mouth before you can use these sites as new customer acquisition channels.
4 things you need to know about social media marketing
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