Ad Age pegs 72andSunny as Agency of the Year

01/28/2013 | Advertising Age (tiered subscription model)

Southern California shop 72andSunny has been singled out as Ad Age's Agency of the Year. "The one thing that often surprises people about 72andSunny is that we're very good-natured and optimistic but we are competitive," said Matt Jarvis, agency partner and chief strategy officer. Added CEO John Boiler, "Brands that we tend to work with require super-high performance and love behaving like challengers even if they are leaders or once they become leaders."

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