Brands secure 14% ROI improvement using Facebook page post ads

01/28/2013 | MediaPost Communications

Facebook's page post ad unit, which converts a post on a brand's page into an ad, is generating 14% better return on investment than standard display ads on the site, according to a Nanigans study. The unit had an average click-thru rate that was 45 times better than that of display ads and a 68% lower cost per click.

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