Cementing client relationships with great service

01/28/2013 | B2C Marketing Insider

It's a lot easier to win the loyalty of customers with great service than to try to woo new clients, writes e-mail marketing expert Meredith Thornton. Taking simple steps such as encouraging feedback, going the extra mile anytime you can and apologizing when necessary can help a business achieve that level of service, she writes.

View Full Article in:

B2C Marketing Insider

Published in Brief: