CEO: Starbucks may expand mobile payments to CPG space

01/28/2013 | MobileCommerceDaily.com

Starbucks takes 20% of all card payments via mobile, and the brand is exploring ways to use mobile to help sell consumer packaged goods, CEO Howard Schultz revealed in a conference call with analysts. "We strongly believe that this will provide an incentive for our customers to not only buy Starbucks coffee, but integrate them even further in the Starbucks ecosystem with the card loyalty and mobile," he said.

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