Column: Subtle amenity tweaks for an age-friendly hotel

01/28/2013 | 4Hoteliers

Catering to the older consumer demographic can be done through simple modifications in amenities such as lowered beds and easy-to-see light switches, writes Vijay Dandapani, chief operating officer of Apple Core Hotels. More important, marketing efforts should be subtle enough to highlight a property's age-friendly offerings without being offensive.

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