Consumer testimonial videos help establish social proof

01/28/2013 | B2C Marketing Insider

Video campaigns can be an essential marketing tool for small businesses, as content such as customer testimonials can play an effective role in word-of-mouth-marketing, writes marketing strategist Nathan Yerian. "It’s one thing to show that your product or service yields results, but you can communicate a more compelling marketing message when showcasing the faces behind your customer community. You know that word-of-mouth referrals are powerful, so why not memorialize them and host them on your website?" he asks.

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