Facebook marketing pays off, Reckitt Benckiser exec says

01/28/2013 | Advertising Age (tiered subscription model)

A Lysol Power & Free campaign on Facebook totaled 310 million impressions and reached half of U.S. women ages 25 to 54, says Laurent Faracci of parent company Reckitt Benckiser. Jack Neff writes that Faracci's statement is a significant endorsement for Facebook's marketing model.

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