Friendly's takes concept back to its roots

01/28/2013 | Republican (Springfield, Mass.), The

Friendly's has renovated 10 of its restaurants, creating a new look, feel and menu inspired by the chain's heyday, when shakes were made with hard ice cream and sipped to the sounds of big band music. The chain, which closed 100 locations after its 2011 bankruptcy filing, now operates 114 corporate units and 247 franchises, and plans to renovate 30 more this year.

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Republican (Springfield, Mass.), The

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