How adding a billing platform can enhance your CRM system

01/28/2013 | DestinationCRM.com

Integrating a billing platform with your CRM system offers several benefits, writes James Messer, co-founder and CEO of Transverse. Using such a platform can allow you to learn more about your customers, find new opportunities to generate revenue and protect your business' bottom line. "[W]ithout billing information, your sales team can easily sell products or services to customers who are chronically late or don't pay bills," he writes.

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