How to make Facebook and YouTube work together

01/28/2013 | B2C Marketing Insider

Ben Bernstein suggests three ways to correlate a successful Facebook marketing campaign with YouTube videos. If content consumption on Facebook has plateaued, consider adding shareable videos to activate visitors, Bernstein writes, and coordinate any existing use of video with heat maps to determine whether a Facebook-YouTube connection can help. Finally, work leads in the other direction by linking YouTube videos directly to your Facebook page, possibly capturing another segment, he writes.

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