Injury hasn't deflated Derrick Rose's marketing muscle

01/28/2013 | Adweek

Derrick Rose counts himself among the people inspired by the elaborate Adidas campaign built around the return of the injured Chicago Bulls star. "Seeing all of the comments that come in every day with people wishing me support has been fuel for me. It really has," he says. It might be the most extensive campaign involving an injured player ever, analysts suggest, and appears to have won traction for the D Rose 3 shoe, with searches for the model rising 400%.

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