Kraft's Philadelphia brand mobile ads engage with video

01/28/2013 | Mobile Marketer

An array of mobile ads with video showing different dishes and recipes are part of customer engagement plan from Kraft's Philadelphia brand. The Kargo-powered campaign runs on Us Magazine's mobile site, with the video element intended to win immediate consumer attention. "Similar to what the market has seen with online video, mobile video presents an engaging user experience and a key window of opportunity for a brand to connect with its consumers," said Alexis Berger, Kargo vice president of Midwest sales.

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