MMA Forum to take practical look at what works in mobile

01/28/2013 | Mobile Marketer

A mix of "buyers, sellers and enablers" will be on hand for this week's MMA Forum in San Francisco, with the goal of providing a frank and revealing assessment of mobile marketing today and what can be expected in the future, said Michael Becker, MMA North America managing director. "So we are progressing the dialogue from 'why mobile' to discussing mobile as it relates to the centerpiece of the consumer experience. It is about reviewing what is working in terms of mobile practices and platforms, as well as how mobile is being measured to yield insights that can strengthen efficiencies within our marketing spend," Becker said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX