North Face mobile campaign is keyed to m-commerce

01/28/2013 |

The North Face's latest mobile campaign is aimed specifically at driving mobile commerce, with an ad on ESPN's site that links users directly to an m-commerce-enabled site. Once on the brand's mobile-optimized site, consumers can sort and shop by several criteria, including activities and collections.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO