Relaunch and expansion planned for Eight O'Clock

01/28/2013 | Business Standard (India)

The Eight O'Clock coffee brand will be relaunched in the U.S. and Canada, and new products will be added, said Hameed Huq, managing director of parent company Tata Coffee. "We are finalizing a major plan to revamp the brand," he said. "We are coming up with the relaunch and will reposition the product completely by May or June this year for the U.S. and Canada markets."

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