The secrets of successful content marketing

01/28/2013 | MarketingProfs

If you want to become a successful content marketer, it's important to focus on the needs of your target audience, writes Doug Kessler. "Understanding your prospect's world takes a bit of work. But no effort will ever deliver a higher return," he writes. Develop a strategy to guide your content-marketing efforts, and allow your passion for the subject matter to shine through, he recommends.

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