Using storytelling techniques to connect with customers

01/28/2013 | Entrepreneur online

You should tell a story with a clear beginning, middle and end when you pitch to prospects, but you should also allow room for improvisation, says Kambri Crews of Ballyhoo Promotions. "If you sound rehearsed, it turns people off and they tune out," Crews says. It's also important to attempt to connect with your audience on a personal level, she says.

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