Why you shouldn't wait to take your concept overseas

01/28/2013 | Harvard Business Review online

Contrary to what some people believe, it's not necessary to wait several years before expanding into overseas markets, writes Michael Fertik. "The whole world is fast becoming one market -- and money is a universal language uniting all, whether you're selling in China, marketing to the French or closing a deal in New York City." International expansion may be cheaper than you think, and it can allow you to reach a much larger customer base, he explains.

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