Consumers more concerned about online privacy, survey shows

01/28/2014 | Adweek

Global privacy firm Truste has released survey findings that show 74% of Internet users say they are more concerned now than a year ago when it comes to online privacy. As a result, 83% said they are less likely to click an ad, 80% are less likely to use an unfamiliar application and 74% are less likely to allow location targeting.

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