CMO: Quiznos pitching women, emphasizing quality

01/29/2008 | Advertising Age (tiered subscription model)

Quiznos CMO Steve Provost talks with Advertising Age about the sandwich chain's efforts to become more competitive with rival Subway. Plans include targeting female consumers with new products like the lower-calorie Sammie and by emphasizing quality over value. "We want to be Pepsi to Subway's Coke," Provost said.

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