With trust in business down, listening is key

01/29/2009 | Conversation Agent

Looking at the results of Edelman's 2009 Trust Barometer showing trust in business is at an all-time low worldwide, Valeria Maltoni notes the importance of building success online and, in particular, building trust with your users and customers. For social-media users, this means making sure you're listening to what customers are saying and then acting on what you hear.

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