USA takes integrated marketing to the next level

01/29/2009 | TVWeek.com

Alltel Wireless, General Motors and Nationwide Insurance all have struck integrated-marketing deals with USA's "Burn Notice" original series. The deals, USA's Chris McCumber said, are "great examples of how we consistently offer creative marketing solutions that not only integrate our advertiser's brand message, but also provide the entertainment value our highly engaged viewers have come to expect."

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