Use benchmarking for a good view of your performance, how to compete

01/29/2009 | MarketingProfs

Marketers who use the downturn as a time to improve performance and demonstrate their value will fare the best in the long-term, according to experts. CEOs and CMOs are looking for improvement in two key areas -- effectiveness and efficiency -- and companies can use benchmarking techniques to assess their own performance and better understand what kinds of changes they need to make.

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