Arnold campaign for Volvo drives spontaneity message

01/29/2010 | MediaPost Communications

Volvo, which is switching owners from Ford to China's Geely, is launching a new campaign from Arnold Worldwide focusing on switching things, from convertible roof positions to partners. The campaign, across cable, theaters and print, goes by the tagline "There's more to life than a Volvo. That's why you drive one."

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