P&G and Colgate results show a shift back to national brands

01/29/2010 | Wall Street Journal, The · Reuters

Procter & Gamble and Colgate-Palmolive posted better-than-expected sales, which indicates that customers might be returning to brand names after a broad switch to private labels. Strategies to lure back customers have included deep discounts, lavish advertising and product enhancements that are focused on value.

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Wall Street Journal, The · Reuters

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