PlayStation "God of War" game sends out Slurpee advance guard

01/29/2010 | Advertising Age (tiered subscription model)

The Sony PlayStation game "God of War III" will launch March 16, but marketing begins Monday with the launch of the Kratos Fury Slurpee flavor, created by Mountain Dew and 7-Eleven. Cups for the blackberry-and-lime drink have artwork from the game, as well as codes giving consumers access to behind-the-scenes videos and other online content.

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