2 automakers, 2 roads to support Super Bowl ads

01/29/2013 | Adweek

Toyota and Mercedes-Benz are adopting different social media strategies in the run-up to the Super Bowl. Mercedes is relying on free Facebook and Twitter posts to support a Super Bowl TV spot touting its 2014 CL model, while Toyota will use paid Promoted Trends and Promoted Tweets to build buzz for its 2013 RAV4 ad.

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