Audit your way to a better social-media strategy

01/29/2013 | SmartBrief/SmartBlog on Social Media

Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, writes Beth Longware Duff. Audits are useful when embracing a new tool, such as a social network, but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes.

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