Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, writes Beth Longware Duff. Audits are useful when embracing a new tool, such as a social network, but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes.
Audit your way to a better social-media strategy
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.