BBDO spots for Birds Eye show animal-family dinners

01/29/2013 | New York Times (tiered subscription model), The

Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The new work comes as the frozen vegetables category is showing anemic growth and both Birds Eye and rival Green Giant are seeing sales declines.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Senior Manager, Video Center of Excellence
IAB
New York, NY