BBDO spots for Birds Eye show animal-family dinners

01/29/2013 | New York Times (tiered subscription model), The

Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The new work comes as the frozen vegetables category is showing anemic growth and both Birds Eye and rival Green Giant are seeing sales declines.

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New York Times (tiered subscription model), The

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