Chipotle looks to boost its standing as a lifestyle brand

01/29/2013 | Bloomberg Businessweek

Chipotle Mexican Grill is looking to market its commitment to sustainable practices by expanding its lifestyle brand, which includes sales of organic-cotton clothing, sponsorship of "locavore" festivals and videos that knock industrial farming. "It's new territory for a restaurant brand. It's ambitious, but I don't think it's implausible that they could become a lifestyle brand," says Interbrand Design Forum's Bill Chidley.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX