Survey: TV spot production costs rose 7% in 2011

01/29/2013 | MediaPost Communications

Location shoots and longer production times were the rule in 2011 as TV ad production costs increased 7%, according to the Television Product Cost Survey from the 4A's. Particularly sharp cost increases of 50% or more were evident in several categories, including soft drinks, snacks, apparel, financial, retail, computers and office equipment.

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