Why failure is essential for innovation

01/29/2013 | Forbes

Failure isn't pleasant, but it can be an important part of the entrepreneurial process, writes Heidi Neck. "Without failure there is little forward progress; without failure innovation is rather incremental; without failure there is no reason to celebrate success," she writes. You should conduct frequent tests and involve your customers in the process as you seek to develop a successful product, she writes. And avoid using the word "failure."

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