Column: Incorporate digital into customer service

01/29/2014 | B2C Marketing Insider

Companies can embrace technology while still providing great customer service by incorporating digital extras such as mobile payments and digital signage. "I view technology as a jackpot for customer experience professionals. The organizations that are leading in customer experience are not necessarily the most innovative. It is the organizations that are still driving the valuable key elements of person-to-person interaction, while incorporating exciting digital solutions into their plan that are killing it," Diana Robbins writes.

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