Dodge sponsors another erotic event

01/30/2004 | Advertising Age (tiered subscription model)

While the Dodge car brand last year pulled its sponsorship of the "Lingerie Bowl" because it was deemed too racy, it's now embracing a somewhat similar marketing effort: it's sponsoring Maxim magazine's "Circus Maximus," an erotica-filled event held in Houston this weekend in connection with the Super Bowl.

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