Rethinking b-to-b sales

01/30/2004 | ClickZ

Bryan Eisenberg suggests instead of breaking down sales into b-to-b and b-to-c categories, companies should categorize sales as either complex, straightforward or impulse. For b-to-b e-commerce sites to improve, Eisenberg suggests companies add branding metrics into their analysis of less-complex sales.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA