Giant aims to connect with local shoppers

01/30/2006 | Washington Post, The

Giant Food's turnaround efforts include the hiring of consumer adviser Andrea Astrachan to help win back Washington, D.C.-area customers. The supermarket chain's goal is to position itself as a customer-focused local store, although one union leader questions whether the strategy is right for the grocer.

View Full Article in:

Washington Post, The

Published in Brief: