Glaceau's smart marketing pays off with smartwater

01/30/2006 | Wall Street Journal, The

Glaceau, which produces the vitaminwater, smartwater and fruitwater brands, is able to compete with Pepsico and Coca-Cola by offering unconventional marketing, unique labels and creating buzz in small groceries before expanding its distribution to national retail chains. Retailers credit the company with creating a brand new category of enhanced water.

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Wall Street Journal, The

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