Multitasking franchisees represent a growing trend

01/30/2006 | Wall Street Journal, The

A growing number of franchisees are diversifying into more than one franchise brand to help compensate for business lulls or to open up new revenue streams. "There is a generation coming behind baby boomers who don't see themselves as fitting into a single pattern," says Matthew Shay, president of the International Franchise Association.

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Wall Street Journal, The

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