Wrigley moves media business to MindShare

WPP Group's MindShare has won the $150 million Wm. Wrigley Jr. Co. media planning and buying account in a review. Wrigley chose to give the media business to MindShare over roster shops Omnicom Group's OMD and WPP's Mediacom as a follow up move to the $1.48 billion acquisition of Kraft Foods brands Life Savers, Creme Savers and Altoids.

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