Pepsi sponsors Super Bowl halftime show

01/30/2007 | Dallas Morning News (free registration), The

Pepsi-Cola North America will sponsor the Super Bowl's halftime show featuring Prince, which is expected to reach an audience of 140 million in the U.S. The bill? No one will say, but Ameriquest Mortgage Co. reportedly spent $15 million for its sponsorship of the 2005 show.

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Dallas Morning News (free registration), The

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