Revlon brings color to Super Bowl

01/30/2007 | Wall Street Journal, The

While the Super Bowl is associated with ads for beer, snacks and new cars, Revlon is hoping the estimated 40 million women who watch the big game will be interested in ads for a new line of hair-coloring products. Revlon's ads for its Colorist products star Sheryl Crow and features her upcoming single, a cover of Buddy Holly's "Not Fade Away."

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