Costco to roll out its first beer brand

01/30/2008 | Advertising Age (tiered subscription model)

Costco Wholesale Corp. is preparing to launch its first line of private-brand beers -- Kirkland Signature Hefeweizen, amber ale and pale ale -- that will be brewed by San Francisco-based craft brewer Gordon Biersch. One analyst said that Costco's entry into the beer market will probably affect subpremium beer brands, which recently have been underperforming.

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