Costco to roll out its first beer brand

01/30/2008 | Advertising Age (tiered subscription model)

Costco Wholesale Corp. is preparing to launch its first line of private-brand beers -- Kirkland Signature Hefeweizen, amber ale and pale ale -- that will be brewed by San Francisco-based craft brewer Gordon Biersch. One analyst said that Costco's entry into the beer market will probably affect subpremium beer brands, which recently have been underperforming.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA