Franchisors expand incentives

01/30/2009 | Nation's Restaurant News (free registration)

Franchisors are developing or expanding programs for women, minorities and veterans as a way to expand their businesses. For example, Domino's is offering veterans a $20,000 discount off its franchise fee. "Besides growing same-store sales, franchisee recruitment is the only other way to grow the business for a franchisor," says Matthew Shay, IFA's president and CEO.

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