3 books that explain importance of trust in business

01/30/2012 | CNNMoney/Fortune

Offering trust too easily or failing to trust anyone can lead to disaster, according to a book called "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World." Netflix highlights the importance of trust -- the company's business model wouldn't work without the belief that people will mail back the DVDs that they borrow.

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CNNMoney/Fortune