5 ways to pack more punch into your elevator pitch

01/30/2012 | Startup Professionals Musings blog

Every entrepreneur needs a 30- to 60-second "elevator pitch" to quickly explain their startup and build investor interest, Marty Zwilling writes. The pitch should be delivered with enthusiasm and explain how your startup addresses a problem, he writes. It should also discuss topics such as the size of the market and your revenue model.

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