Great homepages feature content, calls-to-action up front

01/30/2012 | HubSpot.com

Homepages needn't be so generic in their pursuit to accommodate all traffic that they fail to convert anyone, according to this infographic by Jessica Meher. A great homepage will include concise, jargon-free headlines and subheads, primary and secondary calls-to-action, and prove the value of the company to customers up front, while offering them the navigation tools to dig deeper into the site.

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