How J.C. Penney is reinventing itself with Apple's tactics

01/30/2012 | Star Tribune (Minneapolis-St. Paul, Minn.)

J.C. Penney CEO Ron Johnson is borrowing from Apple's successful playbook as he works to transform the department store's image. In this interview, the executive credited with retail success at Apple and Target shared his view of the challenges ahead, the thinking behind the chain's new pricing strategy and lessons learned from Steve Jobs.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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